Abstract:New retailing requires the integration and optimization of the omni-channel supply chain. Understanding the relationship between collaborative elements is helpful to the formulation and implementation of collaboration strategy, and is the basis of realizing the collaboration of omni-channel supply chain. Supply chain collaboration helps to realize the integration of the omni-channel supply chain. Based on the research of supply chain management theory, the research model is constructed and the research hypotheses are put forward. Structural equation and hierarchical regression are used to test the model and hypothesis. The results show that: (1) collaborative benefit is positively correlated with supply chain collaboration, which is divided into two parts: financial performance and operational performance. (2) Revenue sharing is positively correlated with both financial and operational performance of collaborative benefit. (3) Information sharing plays an intermediary role in the process of revenue sharing and financial performance, revenue sharing and operational performance. (4) The spirit of contract plays a moderating role in the relationship between revenue sharing and information sharing. (5) The spirit of contract has no moderating effect on the relationship between information sharing and financial performance, but it has moderating effect on the relationship between information sharing and operational performance.