Based on the modified task technology fit model，polynomial regression and response surface analysis are used to analyze the relationship between the task technology matching degree of the Internet recycling platform and consumers’psychological distance and value co‐creation behavior. The results show as follows. When the task characteristics are consistent with the technology characteristics，the effect of“Ideal high fit”on psychological distance is greater than“Ideal low fit”. When the task characteristics are inconsistent with the technology characteristics，the effect of“Over‐fit”on psychological distance is greater than“Under‐fit”. Psychological distance has mediating effect between task technology fitting degree and value co‐creation behavior. This paper enriches the theoretical results of the task technology fit model，and has enlightening significance for promoting the standardized recycling of electronic waste.