China’s supply of rural passenger transport is unable to meet the scattered and frequent travel demand of rural residents. Meanwhile, through coordinating passengers and volunteer drivers by vouchers issued by the government, the United States provides an effective travel option for remote areas where public passenger services is inaccessible. By analyzing the voucher system in the United States, this paper concluded that the key of the successful operation of the system lies in the clear subject, the complete liability and guarantee mechanism and the high activity of the volunteer drivers.This paper further analyzed that, as long as the government clarifies its responsibilities in rural passenger transport, the voucher system can motivate volunteer drivers and passengers to achieve flexible supply through liability mechanism and voucher issuance, and improve the rural residents travel welfare through transfer payment. Lastly, this paper demonstrated: with the participation of the government and social organizations, the voucher system can play its due part in the rural passenger transport in China through mechanism design and complete guarantee measures.