Abstract: The development of tourism industry is of great significance to steady growth and promote development. With the promotion of consumption upgrading, the education level of consumers will become one of the important determinants for the consumption behavior involving consumers' subjective cognition. Based on the data of China Family Panel Studies in 2016, this paper mainly analyzes the influence of education level of householder on family tourism consumption through OLS and 2SLS methods. The empirical results show that: the increase of education level of householder significantly increase the family tourism consumption, the increase of cash deposits, net assets and income significantly increase household tourism consumption, while the increase of family size and number of children significantly reduce household tourism consumption; compared with low-income families, the increase of education level of householder and family income of high-income families promote tourism consumption expenditure to a greater extent; compared with householder under the age of 30, householder who is 30～39 and over 60 years old spent more on family tourism consumption. Finally, some suggestions are put forward based on the conclusion of this paper.