After entering into the 21 st century,the emphasis of enterprise's management has gradually developed from experienced management,then scientific management to the phase of culture management. A kind of powerful,excellent enterprise culture,no doubt,has become an important factor to determine the competitive ability of enterprise. Basing itself upon the practice of enterprise culture's construction; fixing eyes upon how to promote the real formation of enterprise culture; referring to the successful experience of enterprises home and abroad,this article inquires into the application of the method of image demonstration in the enterprise culture's construction.