Estate management industry is the new industry which is continually developing with the development of the market economy and the housing monetization reforming.In the fierce market competition,combining the brand with the management and putting emphasis on brand effect can promote the improvement of the business managerial level in addition to service level,so that the estate management corporations can exist,develop and make profit.Only when the estate management enterprises create new brand and innovate continuously,they can actually get a position in the market.Creating famous brand and establishing excellent area have been the management objective and striving direction.Es- tablishing estate management brand is to meet the gradually increasing need of citizens' matter,the increasing of culture and living level,and is also the need of existance in addition to development of estate management enterprises in the market competition.