With the advent of Knowledge Economics epoch,women possess the truly equate opportunities to compete with man in business world and their entrepreneurship,oppressed for centuries,is unprecedentedly released.The tendency to start private business for women flourished since 1990s,and nowadays business operated by women has been recognized to have significant contribution to the economic miracle of PRC.In this article,the authors are motivated to explore the idiosyncratic factors impacting women entrepreneurial intentions.Based on priori research fruits and structural interview,this paper proposed that gender identification and family commitment are two paramount factors for women to engender entrepreneurial intentions.A sampling pool of 351 women entrepreneurs were used to test our hypotheses.Empirical results indicated that gender identification and family commitment moderate the relationship between women entrepreneurial intention and its relevant antecedents.These findings provide insights in how to stimulate intrinsic entrepreneurship for women and facilitate our understanding of why women as a whole group are less likely to choose selecting self-employment(entrepreneur)as professional career.