Based on 228 employees from the enterprises in the Yangtze river delta ,incorporating creative self-efficacy as mediating variables,this paper analyzed the effect of task characteristics and individual characteristics on employees’ digital creativity ,and the moderating role of gender through questionnaire investigation .The results showed that job autonomy,task variety and individual digital technology knowledge have significant positive influence on digital creativity,and creative self-efficacy plays important mediating role, At the same time, gender plays a moderating role between job characteristics and creative self-efficacy. Men are more likely to be affected by task variety, while women is more affected by job autonomy.