In order to analyze the logical relationship between entrepreneurial resilience and new product development, based on the conservation of resources theory, a theoretical framework of "resource interaction-resilience generation-development performance" is constructed to explore the impact of enterprise resilience in the dual-factor scenario of situational stimulation and resource protection. The results show that: in order to avoid lower resource protection factors and higher contextual stimulus factors during the opportunity identification period, start-ups in the product design period generate enterprise resilience characterized by team resilience through two-way resource interaction and lower product development performance. From product design to product testing period, start-up companies establish a two-way and net-like resource interaction mode to reduce situational stimulus factors, and product development performance is high. From the product test to the release period, start-ups use networked resource interaction to gather core corporate strategic resources and deploy to generate enterprise resilience. While reducing situational stimulation and resource protection, they maintain high product development performance.