中国上市电商企业综合绩效研究 ——基于生产运营和资本运作视角
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作者单位:

1.贵州大学;2.贵州大学 管理学院

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F272.5

基金项目:

国家自然科学“基于模糊网络DEA的绿色供应商评价方法与应用研究”(71861004).


Research on the Comprehensive Performance of Listed E-commerce Enterprise——Based on the Production Operation and Capital Operation perspective
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1.贵州大学;2.College of Management,Guizhou University

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    摘要:

    针对中国部分电商企业处于亏空运营状态,净收入为负值的现象,文章构建了一个能处理含负值评价指标的两阶段动态BP-SBM模型,将其用于评价我国47家上市电商企业2017-2019年的综合绩效、生产运营绩效和资本运作绩效。研究结果表明:中国上市电商企业的综合绩效偏低,同类企业间的综合绩效差异较大,同一企业的综合绩效波动较大;企业的生产运营绩效普遍显著高于资本运作绩效,企业的资本运作绩效低下是造成其综合绩效偏低的主要原因;零售电商、产业电商和跨境电商三类企业中,零售电商的资本运作绩效最高,跨境电商的生产运营绩效最低;生产运营绩效和资本运作绩效双高的企业占比较少。因此,中国上市电商企业应努力提升其综合经营水平,注重生产经营绩效与资本运作绩效协调发展。

    Abstract:

    In view of the phenomenon that some e-commerce enterprises in china are operating at a deficit and their net income is negative, a dynamic BP-SBM DEA model with two-stage structure that can hand negative evaluation index is constructed to evaluate the comprehensive performance, production operation performance and capital operation performance of 47 listed e-commerce enterprises from 2017 to 2019. The main conclusions are as follows: the overall performance of China"s listed e-commerce enterprises is relatively low, the overall performance of same type enterprises differs greatly, and the overall performance of the individual enterprise fluctuates greatly; the performance of production operation of listed e-commerce enterprises is generally higher than that of the capital operation stage, and the inefficiency of overall operational performance mainly originates from the capital operation stage; among retail e-commerce, industrial e-commerce and cross-border e-commerce, retail e-commerce has the highest capital operation performance, while cross-border e-commerce has the lowest production operation performance; Only a few enterprises have high production and operation performance and high capital operation performance. Therefore, China"s listed e-commerce enterprises should strive to improve their comprehensive operation level and pay attention to the coordinated development of production operation performance and capital operation performance.

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引用本文

常梅,王美强.中国上市电商企业综合绩效研究 ——基于生产运营和资本运作视角[J].技术经济,2022,41(10):149-160.

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  • 收稿日期:2021-07-23
  • 最后修改日期:2022-10-12
  • 录用日期:2022-09-13
  • 在线发布日期: 2022-11-03
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