制造业服务化何以影响顾客满意度?
CSTR:
作者:
作者单位:

1.贵州民族大学商学院;2.贵州民族大学 政治与经济管理学院

中图分类号:

F273.1

基金项目:

国家自然科学基金项目


Research on the generation mechanism of customer satisfaction in the process of manufacturing service
Author:
Affiliation:

1.School of business, Guizhou Minzu University;2.(School of Political and Economic Managementl,Guizhou Minzu University

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    摘要:

    以往研究关注了制造业服务化对顾客满意度的影响。但对于服务化战略转型中顾客满意度究竟是如何形成的,受到了哪些关键影响因素的助推,文献并没有做出明确回应。文章基于过往研究成果,对强化顾客满意度的关键助推因素进行了梳理,并以华东、华南、华中等四个省份的210家制造企业为研究对象,采用定量研究方法,检验了其在助推顾客满意度形成中的内在影响作用。研究发现:产品服务系统个性化程度是实现顾客满意度的重要基础,即产品服务系统个性化程度越高,顾客满意度的基础越牢靠;处理顾客变化需求的企业战略动态能力是顾客满意度得以不断维系的重要保证,即处理顾客变化需求的企业战略动态能力越强,顾客满意度越具有保障;员工主动服务客户意识是顾客满意度实现的重要背后支柱,即员工主动服务客户意识越强,产品服务系统交付质量越高,顾客满意度亦将越高。以上研究发现,对丰富制造业服务化战略研究领域的成果具有重要意义,同时也对制造企业如何通过服务化战略转型以强化顾客满意度,进而确保企业高绩效获取亦具有重要现实意义。

    Abstract:

    Previous studies have focused on the impact of manufacturing service on customer satisfaction. However, the literature has not made a clear response to how customer satisfaction is formed and what key influencing factors are boosting it in the transformation of service-oriented strategy. Based on the previous research results, this paper combs the key boosting factors of strengthening customer satisfaction, and takes 210 manufacturing enterprises in four provinces such as East China, South China and central China as the research object, and uses quantitative research methods to test its internal role in boosting the formation of customer satisfaction. It is found that the personalization degree of product service system is an important basis for realizing customer satisfaction, that is, the higher the personalization degree of product service system, the stronger the basis of customer satisfaction; The enterprise strategic dynamic ability to deal with the changing needs of customers is an important guarantee for the continuous maintenance of customer satisfaction, that is, the stronger the enterprise strategic dynamic ability to deal with the changing needs of customers, the more guaranteed the customer satisfaction; Employees" awareness of active customer service is an important pillar behind the realization of customer satisfaction, that is, the stronger employees" awareness of active customer service, the higher the delivery quality of product service system, and the higher customer satisfaction. The above research findings are of great significance to enrich the achievements in the research field of manufacturing service-oriented strategy, and also have important practical guiding significance for manufacturing enterprises to further strengthen customer satisfaction through service-oriented strategic transformation, so as to ensure the acquisition of high performance

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胡查平,梁珂珂.制造业服务化何以影响顾客满意度?[J].技术经济,2022,41(6):143-153.

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历史
  • 收稿日期:2022-02-10
  • 最后修改日期:2022-05-29
  • 录用日期:2022-04-07
  • 在线发布日期: 2022-07-05
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