Abstract:Previous studies have focused on the impact of manufacturing service on customer satisfaction. However, the literature has not made a clear response to how customer satisfaction is formed and what key influencing factors are boosting it in the transformation of service-oriented strategy. Based on the previous research results, this paper combs the key boosting factors of strengthening customer satisfaction, and takes 210 manufacturing enterprises in four provinces such as East China, South China and central China as the research object, and uses quantitative research methods to test its internal role in boosting the formation of customer satisfaction. It is found that the personalization degree of product service system is an important basis for realizing customer satisfaction, that is, the higher the personalization degree of product service system, the stronger the basis of customer satisfaction; The enterprise strategic dynamic ability to deal with the changing needs of customers is an important guarantee for the continuous maintenance of customer satisfaction, that is, the stronger the enterprise strategic dynamic ability to deal with the changing needs of customers, the more guaranteed the customer satisfaction; Employees" awareness of active customer service is an important pillar behind the realization of customer satisfaction, that is, the stronger employees" awareness of active customer service, the higher the delivery quality of product service system, and the higher customer satisfaction. The above research findings are of great significance to enrich the achievements in the research field of manufacturing service-oriented strategy, and also have important practical guiding significance for manufacturing enterprises to further strengthen customer satisfaction through service-oriented strategic transformation, so as to ensure the acquisition of high performance