Six companies that entrepreneurs continue to start businesses after entrepreneurial team conflict were selected as typical cases, using grounded theory to explore the impact of exit experience on entrepreneurs'' subsequent entrepreneurial intention, and building CERSOS theoretical model, including six main categories: entrepreneurial team conflict, entrepreneurial resource accumulation, self-efficacy, psychological ownership, entrepreneurial environment and entrepreneurial intention. Among them, entrepreneurial environment was the situation-driven factor. Research shows that, the entrepreneurial team conflict has a positive influence on the accumulation of entrepreneurial resources, task conflict has a positive influence on self-efficacy, relationship conflict has a negative influence on self-efficacy and a positive influence on psychological ownership, interest conflict has a positive influence on psychological ownership, which affect entrepreneurs’ subsequent entrepreneurial intention and the choice of business industry. The result is helpful to respond to the specific problems in current management practices and provide references for the conflict management practices.