In the past decade, the globe and regional economic recession which happened frequently have revived the word “market confidence” into the focus of economics, management and sociology research. Market confidence, as the motive power of national and regional market activities, is closely related with its economic behavior, and is highly susceptible to the external environment. Similarly, entrepreneurship is one of the important engines which drive national and regional economic development. The entrepreneurs'' high confidence of the entrepreneurial marketing environment also indicates the development and prosperity of the overall entrepreneurial activities of the society. As Bayon (2015) pointed out, entrepreneurs with high entrepreneurial confidence are more likely to translate their entrepreneurial ability into entrepreneurial behaviors. However, there are still some shortcomings in the existing entrepreneurial market confidence research. On the one hand, entrepreneurial scholars pay more attention to the positive impact of entrepreneurial self-confidence which encourages potential entrepreneurs to enter the entrepreneurial market and launch entrepreneurial activities. However, most of the studies have not considered the temporal dynamics underlying the relationship between action-regulatory factors and new venture creation. On the other hand, the literature has neglected to consider the change of economic environment underlying these relationships. Most of the studies have not put a particular focus on the temporal dynamics of entrepreneurial institutional determinants effects, especially market logic. This is unfortunate insofar as the emergence of new businesses implies a temporal dimension and the creation of a new business is a dynamic process over a longer period of time. Therefore, based on action-regulation theory and institutional theory in entrepreneurship research, we investigate the temporality of the intensity of entrepreneurial market confidence motivational effect under the business cycle. We hypothesize that the intensity of entrepreneurial market confidence motivational effect will wear off rapidly and then recover gradually when facing with an economic recession. Based on the Global Entrepreneurship Monitor(GEM) data form 2006 to 2015，we explore the differential fluctuation of entrepreneur entrepreneurial market confidence motivational effect incentives in different countries in the recession. The result shows that the motivational effect intensity of entrepreneurial market confidence reduces significantly when economy is in recession, and then the change of the motivational effect intensity enter the transition period with insignificant fluctuation. After that, it obviously increases and is to stage a recovery when economy is in expansion. Specifically, the socioeconomic status (SES) only positively moderates the motivational effect intensity of entrepreneurial market confidence at the recovery period after recession. Meanwhile, the changes of the entrepreneurial market confidence motivational effect intensity show more fiercely in the developing country and world-oriented economic country. This study provides three main theoretical contributions。Firstly, we contribute to action-regulation theories in entrepreneurship by theorizing about and investigating how the effects of entrepreneurial market confidence incentive effect hold over time under the conditions of the economic recession, extend the research of entrepreneurial market confidence to dynamic perspective. Secondly, we clarify the role of national economic development level and structure in the motivational effect of entrepreneurial market confidence incentive effect through comparing the different change trajectory in different countries. Finally, we reveal the time point and machine of socioeconomic status on entrepreneurial market confidence motivational effect recovery process and expand the research about the impact of socioeconomic status on entrepreneurship progress. These results can provide meaningful guidance for theorists and practitioners to cope with the sudden economic environment changes in entrepreneurial activity．At the end，this study also discusses about the practical implications，limitations and future directions．