Abstract:In order to effectively answer the scientific problem "how does the scenario empower short video business model value creation ?" . Taking KuaiShou as an example, starting from the evolution of three types of value dominant logic of "Product function-Service utility-Scenario experience", the research method of combining grounded theory and case study is adopted to explore and refine the mechanism and path of value creation of short video business model enabled by the evolution of value dominant logic. The results show that:①Firstly, under the guidance of product functions, merchants, users and platforms establish a "Goods-People-Scene" relationship, realize "people found goods" through the flow realization mode of "merchants+small video+discovery+native advertising", and meet the "goods" consumption demand of "one thousand people and one side" through scenario contextual standard configuration.②Secondly, under the guidance of service utility, businesses, users and platforms establish a "Person-Goods-Scene" relationship, realize "goods found people" through the flow realization mode of "consumers+attention+same city+e-commerce drainage", and meet the "personal" consumption habit of "one person and thousands of faces" through the scenario contextual Personalize configuration. ③Thirdly, under the guidance of the scenario experience value, businesses, users and platforms have established a "Scene-Person- Goods" relationship, realized "Scene finding people" through the flow realization method of "platform+live broadcast+goods and knowledge payment", and satisfied the "scene" consumption preference of "thousands of people and thousands of faces" through the scenario contextual dual path configuration. Finally, take Kuaishou’s "Oriental selection" as an example, through the above three flow realization methods to realize the business innovation goal of "Timely-Appropriate place-Suitable people-Appropriate feeling" .