The advent of the intelligent era has made intelligent new products a widely discussed topic, and the residential industry is also undergoing intelligent transformation. From the perspective of consumers, an impact model of intelligent residence on consumers'' willingness to pay was constructed based on the Technology Acceptance Model (TAM), and an empirical study was conducted on it. The results show that intelligent residence can enhance consumers'' willingness to pay by meeting their needs for housing functions, and consumer heterogeneity has a moderating effect on the relationship between intelligent residence and willingness to pay. Younger and lower-income groups are more concerned about the basic residential and quality of life functions of intelligent residence; unmarried consumers pay more attention to the quality of life functions of intelligent residence, while married consumers have a higher willingness to pay for intelligent residence; lower-income groups have a higher willingness to pay for intelligent residence compared to higher-income groups; consumers with higher education, demand for clubs, and demand for decoration have a stronger willingness to pay for intelligent residence.