基于边界资源配置的数字平台核心企业与互补者依赖关系演进研究—以微信平台为例
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河北工业大学 经济管理学院

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F273.1

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国家社会科学基金项目


Research on the Evolution of Dependence Relationship between Core Enterprises and Complementors of Digital Platform Based on Border Resource Allocation—Taking WeChat Platform as an Example
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School of Economics and Management,Hebei University of Technology

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    摘要:

    数字平台生态发展已成必然趋势,但学术界对数字平台生态研究尚处于起步阶段。以微信平台作为案例研究对象,采用纵向案例研究方法,探索数字平台在生态演进过程中核心企业对边界资源的配置以及核心企业与互补者的关系演进问题。研究发现:边界资源动态配置是平台生态演进的关键因素,核心企业通过边界资源设计部署、新增更新、复用再设计促进平台生态演化;核心企业在平台不同发展阶段连接不同互补者,包括交易型互补者、创新型互补者和混合型互补者;三类互补者同核心企业构建基于资源的依赖关系,根据资源内生性和外生性,得出结构依赖、过程依赖和混合依赖三种依赖关系类型,并分析依赖程度的动态变化。核心企业要掌握平台发展的阶段特征,利用边界资源的动态性,实现平台生态发展和对互补者关系的健康维护。

    Abstract:

    The ecological development of digital platform has become an inevitable trend, but the academic research on digital platform ecology is still in its infancy. This study takes WeChat platform as the case study object, and adopts the longitudinal case study method to explore the allocation of border resources by core enterprises and the evolution of the relationship between core enterprises and complementors in the process of ecological evolution of digital platform. It is found that the dynamic allocation of boundary resources is the key factor in the ecological evolution of the platform, and the core enterprises promote the ecological evolution of the platform by designing and deploying boundary resources, adding and updating them, and reusing and redesigning them. Core enterprises connect different complementors at different stages of ecological development, including transactional complementors, innovative complementors and mixed complementors; The three types of complementary people build resource-based dependency relations with core enterprises. According to the endogeneity and exogeneity of resources, three types of dependency relations are obtained, namely structural dependency, process dependency and mixed dependency, and the dynamic changes of dependency degree are analyzed. Core enterprises should master the stage characteristics of ecological development and make use of the dynamic nature of border resources to realize the ecological development of the platform and the healthy maintenance of the relationship between complementors.

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张培,李国瑞.基于边界资源配置的数字平台核心企业与互补者依赖关系演进研究—以微信平台为例[J].技术经济,2023,42(12):56-69.

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  • 收稿日期:2023-08-02
  • 最后修改日期:2023-12-22
  • 录用日期:2023-09-25
  • 在线发布日期: 2024-01-09
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