企业如何通过数字化转型实现颠覆性创新?——基于潍柴集团的案例研究
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青岛理工大学

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F273.1

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1、教育部人文社会科学研究青年项目,21YJC630161,公司创业视角下数字商业模式创新对制造企业生态系统重塑的机理研究。 2、山东省自然科学基金面上项目,ZR2022MG021,智能制造企业创业与数字商业模式生态重塑机理研究


How can companies achieve disruptive innovation through digital transformation?-- Based on the case study of Weichai Group
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Qingdao University of Technology

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    摘要:

    数字经济时代促使企业进入数字化转型过程中,企业数字化转型离不开数字技术的发展与数字产物的嵌入,在二者的催化下多端颠覆性创新成为企业转型新常态,而数字化转型如何赋能制造业企业颠覆性创新形成数字化颠覆性创新以把握数字时代契机,打造企业新型竞争优势是可拓展的研究问题。本文以潍柴集团为例,依托于颠覆性创新理论,通过程序化扎根理论分析对象,对制造业企业实现数字化颠覆性创新的过程机制以及形成路径进行探究。研究发现,企业进行数字化颠覆性创新要经历驱动、转型以及多元三个阶段。驱动阶段,企业受内外驱动因素影响,启动数字化颠覆性创新;转型阶段,企业以生产模式转变与组织结构演化为行动路径,通过对企业内外的数字化实现企业的数字化颠覆性创新;多元阶段,通过实现商业生态系统的数字颠覆性创新进行创新外延,形成数字商业生态系统模式,完成颠覆性创新转型。

    Abstract:

    The embedding of digital technology and the generation of digital products introduce enterprises into the process of digital transformation, and the digital transformation catalyzed by digital technology and digital products to form multi-end disruptive innovation has become the normal transformation, while the digital disruptive innovation based on digital technology and digital products has become the latest development trend of enterprises. How digital transformation enables manufacturing enterprises to form digital disruptive innovation to seize the opportunities of the digital age and create new competitive advantages is an extensible research problem. This paper takes Weichai Group as an example, relies on the theory of disruptive innovation, and takes the digital disruptive innovation carried out in the era of digital economy as the analysis object of programmed rooted theory, and explores the process mechanism and formation path of digital disruptive innovation in manufacturing enterprises. The framework describes that digital disruptive innovation is jointly promoted by internal and external driving factors, and enterprises enter the transformation stage after experiencing the driving stage. The action path of enterprises in the transformation stage is the transformation of production mode and the evolution of organizational structure, and the digital disruptive innovation of enterprises is realized through the digitalization of enterprises inside and outside. Finally, it enters the multiple stage, and carries out innovation extension by realizing the digital disruptive innovation of the business ecosystem, forming the digital business ecosystem model.

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云乐鑫,徐海卿,范雅楠,董晓语.企业如何通过数字化转型实现颠覆性创新?——基于潍柴集团的案例研究[J].技术经济,2024,43(3):77-93.

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  • 收稿日期:2023-09-06
  • 最后修改日期:2024-03-22
  • 录用日期:2023-12-05
  • 在线发布日期: 2024-04-07
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