Considering the marketing level of integrators, it is of great practical significance to discuss how to motivate providers to improve the quality of old-age care service and improve their profits with integrators. This paper established an incentive model for the improvement of service quality for the elderly considering the marketing efforts, and analyzes the applicable conditions of the cost-sharing contract and the revenue-sharing contract. The improvement of service quality, marketing level and profit of each member was compared. The research results shown that: The service quality and profit of the provider will increase with the increase of the cost-sharing ratio, but decrease with the increase of the revenue-sharing ratio; The marketing level of integrators will increase with the increase of cost-sharing ratio, but decrease with the increase of revenue-sharing ratio, and the profit level will decrease with the increase of the cost-sharing ratio and revenue-sharing ratio; The profit of providers and integrators has a positive effect under the three scenarios of demand impact coefficient. It is more advantageous for providers to sign cost-sharing contracts, and integrators may be more inclined to yield sharing contracts. The cost impact coefficient has a negative effect on profit. It is more beneficial for the provider to sign a revenue sharing contract. For the integrator, the profit varies little under the three scenarios. The cost sharing contract incentive providers to improve the service quality, marketing level has the best incentive effect. In most cases, the provider"s profits is always higher than that of integrators, operators should be flexible in using of contract according to the variation of the reality of old-care service quality improvement of behavior incentive and improve the profitability of providers and integrators.