Abstract:Using exploratory case study method, Haier Zhijia and Xiaomi are selected as research objects, and the realization mechanism of scene value creation driven by digital intelligence empowerment is explored. It is found that the scene value creation goes through three links: scene value identification, scene value aggregation and scene value symbiosis. In every link, enterprises need to take advantage of the corresponding digital intelligence empowerment, carry out the action of supply and demand of resources, and cultivate the ability to create scene value. Specifically, based on the role of digital?intelligence analysis, enterprises promote the identification of customer demand resources, develop content perception capabilities, and realize scene value identification; Based on the role of digital?intelligence connection, promote the patchwork of supply resources, develop contact adaptation capabilities, and realize scene value aggregation; Based on the interaction of data and intelligence, it promotes the matching of supply and demand resources, develops agile response capabilities, and realizes the symbiosis of scene value. The research expands the existing theoretical research on digital intelligence empowerment and scene value creation, and has enlightenment significance for guiding enterprises to shape scene value advantages under the background of digital intelligence.